How to protect a trademark?
Hurry to protect your trademark
How to protect a trademark?
Trademark registration is a small investment that pays off handsomely!
However, once you’ve created and started using your trademark, it’s often forgotten that the trademark must be registered immediately.
Have you created a unique logo for your business and are wondering whether it’s worth registering it?
Read more about:
Why is trademark registration necessary?
For two main reasons:
Protection against competitors
Trademark registration will help protect you against competitors. Whether your business is large or small – whether you bake tree cakes, run a beauty salon or a chain of cafes – among your competitors there may be some who want to compete with you unfairly: after checking that you have not registered the trademark you use, they may steal your trademark – in other words, register it in their own name or in the name of their affiliates.
“In our practice we often encounter such cases. Quite recently a client came to us for legal help whose mark a competitor had registered while the client was on holiday. The client had intended to register the trademark after the holiday, but the competitor got there first. With a trademark registration, competitors can prohibit you from using it, even though you started using this trademark earlier than the competitors registered it, because under the law priority in trademark registration is given over use. In such cases it is not always possible to recover the lost trademark, and it can be expensive.”
Protection against copying
Trademark registration helps you protect yourself successfully against copying, in cases where competitors, instead of creating their own trademark, appropriate others’ ideas and imitate a trademark already in use. With a trademark registration, you will be able to protect yourself successfully against such unfair actions.
Who registers?
Trademarks in Lithuania are registered by the State Patent Office. As with many things today, you can file a trademark application without leaving home – the State Patent Office allows you to file it online. Of course, you can file the application yourself, but do you always paint your own walls or repair your own car? Filing a trademark application is not quite the same as assembling furniture from IKEA. It is responsible work, because the success of your business may depend on it. Therefore it would be wise to turn to professionals in this field, i.e. patent attorneys. You can find their list on the State Patent Office website.
For your trademark registration to be successful
If you decide to take the risk and file the trademark application yourself, here are our tips on what you should pay attention to
If you don’t want to take the risk, contact us!
The METIDA team has worked in the field of trademark registration for 30 years. If you contact our patent attorneys, we will:
We are the leaders in trademark registration in Lithuania, so we can offer you one of the best trademark registration prices on the market!
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