Using AI in your business? Find out what you must do under the new law.

The EU Artificial Intelligence Act has entered into force. More and more companies use AI for content, marketing and processes – but who must label what, where and how often remains unclear. METIDA helps you find out and put things in order.
WHAT HAS CHANGED

What the new rules mean

AI-generated or AI-modified content must be labelled
The rule applies to both marketing and internal processes
For infringements – fines of up to €15 million or 3% of turnover
A clear internal AI usage policy is essential

The rules already apply. Clarity – not quite yet.

The AI Act requires transparency, but how to apply it in everyday practice remains a puzzle for many companies.
And the cost of a mistake can be high: reputation and fines.

What exactly should be labelled?

Do you need to label every AI-generated image, text or sound? Where does editing end and creation begin? We help you answer this clearly.

Who is responsible for this?

An agency creates the content, the client publishes it – who bears responsibility? We help you allocate it correctly by contract.

A lack of internal policy

Employees use AI tools without clear rules, and there is simply no documented policy. It’s time to change that.

Choose what you need right now

From a quick answer to a single question to a full AI usage policy for your company – choose the option that suits you best.

POPULIARU

Legal consultation on AI

from €200 + VAT
We assess how you use AI
We clearly explain what to label and how
We answer questions about liability, copyright and data
We give specific, immediately applicable advice
COMPREHENSIVE

Preparation of an AI usage policy

600 € + VAT
We prepare an AI usage policy tailored to your company
We take into account your processes, channels and risks
We include data protection and liability rules
We prepare clear guidelines for employees and partners
Need more?
We prepare legal reports, AI contract clauses and training for teams. Let’s talk about exactly what you need.

Four simple steps to a solution

1

Request

You fill in the form or simply write to us – briefly telling us how you use AI.

2

Situation assessment

We review your cases and determine which rules apply to you.

3

Consultation / policy

We provide a consultation or prepare an AI usage policy tailored to you.

4

Implementation

You receive clear guidelines that you can apply immediately.

Slinkti

Why METIDA?
IP and AI law experts you can trust

Deep specialisation

Intellectual property, AI and data protection are our everyday work, not an add-on service.

A practical approach

No long quotations from the law – only specific advice that you can apply straight away.

An EU and Lithuanian perspective

The AI Act, the Law on Advertising, the GDPR – we assess everything at once, in one place.

Fast response

We prepare consultations and policies quickly – so that you make it in time.

Confidentiality

Your information is protected in accordance with professional ethics rules and legislation.

Recognised experience

METIDA is one of the leading IP law teams in the region, recognised by international rankings.

Your consultant

Martynas Šukevičius

Patent attorney · Lawyer’s assistant providing legal services

Specialises in intellectual property, contract and data protection law. Delivers training and seminars for companies and the public sector, and teaches law at university.
⭐⭐⭐⭐⭐ LEGAL 500 · LITHUANIA · 2025

Source: Legal 500 – Lithuania, Intellectual Property, 2025

Email: martynas.sukevicius@metida.com

Tel.: +370 5 249 0830

Languages: LT · EN · RU

Frequently asked questions

From when must AI-generated content be labelled?

The transparency obligations of the EU Artificial Intelligence Act (Article 50) take effect from 2 August 2026. A transitional period applies to some provisions. During a consultation, we determine precisely what applies to you and when.

Not all of it. The obligation mainly applies to realistic, artificially generated or modified content – images, audio, video and certain text. Minor technical editing usually does not trigger it. We help determine the line in your specific case.

It depends on who publishes the content and what role they play. We help allocate responsibility correctly and enshrine it in contracts with partners and clients.

It is an internal document that sets out how AI tools are used in your company, how content is labelled, how data is processed and how responsibility is allocated. It is useful for any company where AI is used by employees or partners – it helps avoid risks and demonstrate compliance.

A consultation costs from €200 + VAT, and an AI usage policy costs €600 + VAT. The final price depends on the scope, and we agree the timeline immediately upon receiving your request.

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