Metida | Trademarks

Trademarks

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Why is it worth registering a trademark?

Protection

You will create and protect your business identity and the funds invested in its development in the markets of your choice.

Competitive advantage

You will become unique - you will protect yourself from the use of similar or identical signs and names in the markets.

Exclusivity

You will gain exclusivity, reputation, and protect the values associated with your brand.

Financial benefits

You will always be able to reap the financial benefits by choosing a franchise, license or transfer of trademark rights to others.

Registration

What is a trademark?

A trademark is any sign or combination of signs that helps to distinguish one product or service from another. It can be a word, a drawing, a number, a color, an emblem, a slogan, the shape of a product or packaging, even a sound or movement. Such a chosen brand eventually becomes a hallmark that helps customers to recognise your products or services, distinguishing you from others.

To prevent others from using your intellectual property, we recommend and help you register your trademark. Registration of a trademark is possible when the trademark meets all the absolute requirements applicable to it: it has a distinctive character; is not of a general, descriptive nature, consisting of official symbols or geographical indications of states; is not contrary to public policy or morality; it does not contain linguistic errors and is not a barbarism. It is also important to make sure that the trademark meets the relative requirements – that the rights to this sign do not belong to other people.

If the trademark meets all the above requirements, an application for its registration is filed. After an expert examination by the Patent Office and after the opposition period has expired, the trademark is registered and exclusive rights are granted to its owner. The registration of a trademark is valid for 10 years and may be renewed every ten years for the same period as long as the trademark is required and used by the applicant.

Trademark registration

Trademark protection is available at national, European Union or international level. Therefore, before registering a trademark, it is important to consider on which markets you intend to operate. In the case of exports, it is worthwhile protecting the trademark in specific foreign countries as well, even before starting the actual activity. This way, you can be sure that your business will be safe, as you will already have exclusive rights to use the trademark, and you will be able to take defensive action in the event of a violation of these rights.

National

European Union

International

National

The protection of a nationally registered trademark is valid in a specific country (e.g. Lithuania) according to national laws. The trademark owner is granted exclusive rights that prohibit any third party from using an identical or similar sign for commercial activities in that country.

European Union

EU-wide trademark protection is valid in all countries of the European Union. The proprietor of the EU trade mark shall enjoy exclusive rights which prohibit any third party from using in the course of trade an identical or similar sign.

International

The protection of an internationally registered trademark is valid in selected countries of the Madrid Protocol. This is an opportunity to protect your trademark on the markets that are relevant to you. You are granted exclusive rights that prohibit any third party from using an identical or similar mark in the course of trade in specific countries.

Madrid Protocol Countries

Afganistan

Antigua and Barbuda

Albania

Armenia

Austria

Australia

Azerbaijan

Algeria

Bosnia and Herzegovina

Bulgaria

Bahrain

Brunei Darrussalam

Bonaire, Sint Eustatius and Saba

Brazil

Bhutan

Bostwana

Benelux

Belarus

Canada

Switzerland

China

Colombia

Cuba

Curaçao

Cyprus

Czech Republic

Germany

Denmark

Estonia

Egypt

European Union

Spain

Finland

France

United Kingdom

Georgia

Ghana

Gambia

Greece

Croatia

Hungary

Indonesia

Ireland

Israel

India

Islamic Republic of Iran

Iceland

Italy

Japan

Kenya

Kyrgyzstan

Combodia

Democratic People's Republic of Korea

Republic of Korea

Kazakhstan

Lao Peoples' Democratic Republic

Liechtenstein

Liberia

Lesotho

Latvia

Lithuania

Morocco

Monoco

Republic of Moldova

Montenegro

Madagascar

Republic of Moldova

The Republic of North Macedonia

Mongolia

Malawi

Mexico

Malaysia

Mozambique

Namibia

Norway

New Zealand

African Intellectual Property Organisation

Oman

Philippines

Poland

Portugal

Romania

Serbia

Russian Federation

Rwanda

Sudan

Sweden

Singapore

Slovenia

Slovakia

Siera Leone

San Marino

Soa Tome and Principe

Sint Maarten

Syrian Arab Republic

Eswatini

Thailand

Tajikistan

Turkmenistan

Tunisia

Turkey

Ukraine

United States of America

Uzbekistan

Viet Nam

Samoa

Zambia

Zimbabwe

Trademark services

Evaluation of registration possibilities

We evaluate the possibilities of trademark registration: we determine whether the mark to be registered meets the absolute requirements provided for in the Law on Trademarks and whether it can perform the main function of a trademark – to distinguish the goods and services of one manufacturer from another. We also search for previous trademarks and identify potential opposition risks. We evaluate the probability of defending a trademark registration in the event of a protest or claim.

Trademark registration

We analyse the specific situation and propose a trademark registration strategy for the most cost-effective and strongest protection. We promptly register the trademark and keep you updated on each stage of the process.

Monitoring of validity periods

We monitor the validity of trademarks and inform about its expiry in a timely manner; we also prepare documents for the extension of trademark protection. This must be done within the last year of the validity of a trademark and, with a premium, within 6 months of its expiry. Timely renewal is required; if the renewal period is exceeded, it is no longer possible to restore the trademark.

Trademark monitoring

We monitor newly registered trademarks and notify you of potential violations. The essence of trademark monitoring is to detect an identical or similar trademark at an early stage and cancel the registration by filing an opposition with the Patent Office.

Monitoring and claims against similar or identical trademarks prevent these brands from appearing on the market. Failure to monitor trademark rights may result in the appearance of conflicting marks in the registers, which would infringe the exclusive rights to your registered trademark. If these brands are registered, there is a high probability that they will be put into use. In such cases, the trademark owner will be too late to notice that a trademark similar to his/hers has become effective and may suffer a loss of revenue. Finally, it will be more expensive and more difficult to reach an agreement on ending the use of identical marks.

Modifications, licenses, transfer of rights

We perform post-trademark registration procedures and can help dispose of a trademark: we can transfer, pledge or grant licenses for others to use your intellectual property or any part thereof in relation to a particular territory or product, thereby obtaining material benefits for you.

Evaluation of registration possibilities

Trademark registration

Monitoring of validity periods

Trademark monitoring

Modifications, licenses, transfer of rights

RAPID REGISTRATION OF TRADEMARKS

Protect your intellectual property!

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